CALSSROOM TRAINING

 What is classroom training 
    

Digital Marketing Training

                      

Digital Marketing means marketing or promoting a particular product,company,information or an brand on various digital media devices like tv,internet,mobile etc.

With the advent of digital revolution in India since 2011 the demand for Digital Marketing has grown up.As people started using using various social media platforms,smart phone market and applications market has grown up.So now companies started recruiting digital media professionals to leverage their business using internet marketing techniques

Digital Nest’s  Advanced Digital Marketing Training Course Curriculum is prepared according to the current industry standards.The entire course will not only be theoretical but hands on practical method of training.We will make sure that you are ready to crack the job by the end of the course . As this course will have continuous assessments by conducting assignments,research on various modules.

Advanced Digital Marketing Course Consists of  9 Modules ie : Search Engine Optimization,Search Engine Marketing ,Social Media Optimization , Google Analytics, Social Media Analytics, Mobile Marketing E-Mail Marketing, Affiliate Marketing and Online Reputation Management

Digital Marketing Course Structure:

 Understanding Management and Company:

• Introduction to management
• Departments present in an organization
• Explanation about:
  • Human resource management
  • Finance management
  • Production management
  • Finance management
  • Supply chain management
  • E-commerce
  • Inventory management
  • Retail management
  • Marketing management
  • Advertising sales and promotion
  • New department(digital marketing)
• Digital marketing where is it used? how are each and every departments using digital marketing ?

Digital Marketing?

• What is digital marketing?
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?
• Discussion on E-Commerce
• Discussion on new trends and current scenario of the world?
• Digital marketing a boon or a Bane ?
• How can digital marketing be a tool of success for companies?
• Video on importance of digital marketing
• Analysis of recent info graphics released by companies about digital marketing?
• How did digital marketing help the small companies and top inc
• Categorization of digital marketing for the business
• Diagnosis of the present website and business.
• Swot analysis of business, present website and media or promotion plan.
• Setting up vision,mission,and goals of digital marketing

Understanding a website:

• What is a website
• Types of websites?
• Layout of websites
• Website registration
• Hosting the website practically in the class
• Integrating the website either static or dynamic
• Layout of Google search interface?

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Module 1: Search Engine Optimization

• Introduction to search engine
• how search engine works ?
• keyword analysis
• On page optimization techniques
• Off page Optimization techniques
• Reports

For more details of this module please Click Here

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Module 2: Search Engine Marketing

• Introduction to Search Engine Marketing
• Tools used for Search engine Marketing
• PPC /Google Adwords Tool
• Display advertising techniques
• Report generation

For more Details of this module please click here

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Module 3: Social Media Optimization

• Introduction to social Media Marketing
• Advanced Facebook Marketing
• WordPress blog creation
• Twitter marketing
• Linkedin Marketing
• Google plus marketing
• Pin Interest
• Social Media Analytical Tools

For more details about this module click here

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Additional Module:

• Google Analytics
• Online Reputation Management
• E-Mail Marketing
• Affiliate Marketing
• Social Media Analytics
• Ad designing