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Digital Marketing (SEO / SEM/SMO/PPC) Training in Hyderabad:
SEO COURSE:

Search Engine Optimization  or SEO is a technique which enables the website to be listed on the top search results for the particular query related to the product offered by the organization when entered by the user in the search engines like Google/Bing/Yahoo etc.

Ex: cat coaching centers in Hyderabad when entered by the user

As now if a user wants any information about the product/company/information he is straight away going to the search engine and typing his/her query so now every company started recruiting SEO Specialists as SEO has become very important and plays key role in generating leads and business to all the organizations.

Digital Nest has started this course to incubate students to become SEO experts. we have quality and experienced faculty who will demonstrate the course with lot of examples. The entire session would be practical oriented.

SEO COURSE SYLLABUS:
What is Digital Marketing?

• How Digital Marketing is different from traditional marketing?
• How to check ROI in Digital Marketing?
• How to implement digital marketing in small, medium and Big Companies.
• How to diagnosis a website before Digital Marketing Campaigns?
• What is a website?
• Difference between website and a blog?
• How to book domains and register websites?

Off page Optimization: (Search Engine Marketing)

• History of search engines
• Social Bookmarking
• Classified postings
• Article postings
• Email Marketing
• Free Press releases
• Traffic Sources Reports
• Trade lead posting
• Rss Feed Marketing
• Introduction to Offsite Optimization
• Social media Optimization
• Hosting of Google sitemap
• Submission to search engines
• Linking Building Methodology
• Types of Linking Methods
• Search engines vs. Directories.
• Blog Creation & Blog commenting
• Creation of forums, participating in forums
• Participating in groups & Creation of new groups
• Keyword analysis, website analysis, Competitors Research and Analysis
• Link building Concepts, One way linking / two way link building advantages
• Difference between White Hat SEO and Black Hat SEO.
• How to do SEO for Static Websites and Dynamic websites.
• Constant research of updated technology for better positioning
• Anatomy of Google, yahoo, msn and major search engines
• Renewal of expiry Postings
• How to identify current popular Websites

On page Optimization: (SEO, Search Engine Optimization)

• How to Choose Domains.
• Seo lead qualifying and closing strategies
• Keyword Placement.
• Pre Optimization Report
• Key word research
• Competitors’ website analysis
• Rewriting robot friendly text
• Header Tags Optimization
• Title Tag Optimization
• Meta Tag Optimization
• SEO Content Writing
• Image Tag Optimization
• Key words Optimization
• Anchor Links Optimization
• URL Selection
• Seo Website Architecture Planning
• Alt Tag Optimization
• Website structure Optimization
• Body text and content Optimization
• Sitemap for link Optimization
• XML Sitemap Creation
• Rss Feed Creations
• HTML coding optimization for seo standards
• How to do Effective Website design for search engine optimization
• Identification of unique visitors and return visits to websites.
• How to write seo friendly Content, content research and content Re-writing
• Monitoring website ranking with different keywords
• How to get updated with Search engine algorithms

Social Media Optimization

• Social Networking Sites. (Google Plus, Facebook, Twitter, Linkdin etc)
• Social Bookmaking Sites. ( Pinterest, Stumble upon, delicious, reddit, Indian
• Social Book marking Sites, Global social book marking sites etc)

Pay Per Click (PPC)

• Affiliate Marketing.
• Google Adsense.
• Google Adwords
• PPC or Pay per Click Campaign Management.
• Commission Junction
• Chitika
• All types of Online Advertising Networks

SEO Tools

• Alexa ranking Tool
• Page rank Tool
• Seo Tools and Usages.
• Google Analytics Tool
• Google Webmaster Tool
• Keyword Research Tools
• Competitive Analysis Tools
• Website Traffic Analysis Tools
• Website Quality Analysis Tools
• Robo forms